Matt: Menu Mind Games
Author William Poundstone Dissects the Marketing Tricks Built Into Balthazar’s Menu, “how something as simple as typography can drive you toward or away from that $39 steak.” I wish typography was that simple.
Author William Poundstone Dissects the Marketing Tricks Built Into Balthazar’s Menu, “how something as simple as typography can drive you toward or away from that $39 steak.” I wish typography was that simple.