This months post deals with making life easier for yourself when it comes to your blog. When I started out blogging, no one really wrote how to manage a blog efficiently. As blogging becomes more competitive, you will have to make sure that you are managed as efficiently as possible; to save time is nothing else.

Life is hard enough, make it easy on yourself and follow my suggestions or put some thought into your own blog habits and make some hard and fast rules to follow. In the coming months I’ll be writing about, managing your future posts, how to manage breaking news, how to manage your media library so that you don’t lose your mind, how to manage your plug-in library, efficient software upgrade, and database management just to name a few.

It would be nice if all we had to do was write, but a blog is a business even if you do it for a hobby …….. if you want to be read you will manage it like a business anyway. There is a way and a means to an end where you can manage with joy. It can be fun. It can be a nightmare. Having to meet deadlines and hassling with tech issues does not a happy blogger make. So make life easy on yourself and check back here for a dose of blogging sanity.

If you are blogging with the goal of selling advertising, there are two basic ways that you can go about recruiting sponsors who want to put ads on your site; you can let someone else do all of the legwork, or you can do the work yourself and keep all of the revenue. Within the first group, many people make money blogging by selling space through Google’s AdSense program. The advantages of this program are numerous, as it requires very little effort on the part of the blogger or webmaster to begin raking in profits. However, most people discover that they make less money through this method than they had hoped that their blog would earn.

Selling advertising directly to companies who want to put banner ads or sponsored links on your blog can take quite a bit of time, but it is often fairly lucrative. If you have a lot of contacts in industries that are related to the topic of your blog, you may want to try to go this route. People who have a strong background in sales and are experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies. The most serious problem with this model is that you often have to build quite a sizable readership before you can attract advertisers, which can mean that you have to do several months of work before you start to make money blogging.

As blogging becomes a more and more lucrative business, a lot of established companies are considering how they can get into the action. One way that companies are capitalizing on the blog movement is by having blogs that provide a kind of friendly face for their corporation. Often, a company will employ an established blogger to create a weblog designed specifically to appeal to that company’s customers and to create positive associations with the brand in consumers’ minds. More than one writer who never even dreamed that he or she could make money blogging has been approached by a company and offered quite a pretty penny for this kind of gig.

Deciding what your priorities are in terms of ease of use versus customization. Most highly customizable blogging platforms, like moveable type, are a bit more difficult to use than very automated platforms like wordpress. If you are new to blogs and to internet technology, you might want to sacrifice the ability to create a custom background design or to integrate a unique font into your template in order to find a program that will be easy for you to use. On the other hand, if you are a veteran web designer with knowledge of html or javascript, you will probably find the limitations of a user-friendly platform to be frustrating.

There is no such thing as a blogging platform that is objectively the best platform, because every blogger has unique needs. The blogging movement is very much about individuality, so it makes plenty of sense that there would be many different platforms available that are designed to meet the needs of different kinds of individuals undertaking different kinds of projects. This diversity is a good thing, because it means that you will almost certainly be able to find a program that suits your level of technical aptitude.

However, the fact that no two bloggers need the same thing from a blogging platform can make your search for the right platform a bit tricky. When you are reading reviews of different platforms, try to keep your priorities in mind and do your best to take into account the position that the reviewer is coming from. For example, a negative review written by an accomplished software designer who complains that a popular platform is too limited may tell you that the platform in question is ideal for a beginning blogger. There is no such thing as the perfect platform for everybody, so instead of looking for the “best” platform, look for the best platform for your specific criteria.